Crack PM Interview
Master Every Question. Land Your PM Dream Job.
About:
Crack PM Interview is a learning platform and Substack publication designed to help aspiring and early-career Product Managers ace their PM interviews with confidence.
We don’t just give you answers — we teach you frameworks, structured thinking, and real-world examples to help you think like a Product Manager. Whether you’re preparing for your first APM role or transitioning into product management from another field, we break down every question type step-by-step — from Product Design to Strategy, Metrics, and Behavioral interviews.
💡 What You’ll Learn:
Proven frameworks like CIRCLES, BUS, and PQ-GUP-SEMS
Complete interview walkthroughs using real products (e.g., Uber, Instagram, Netflix)
Prioritization and trade-off thinking
Metrics and execution strategies
Behavioral storytelling using the STAR method
📚 Our Mission:
To make PM interview prep structured, practical, and accessible — helping you not only crack interviews but also become a better product thinker. 🚀 Follow us for weekly insights, frameworks, and deep dives. 👉 Visit: https://crackpminterview.com
🚀 Subscribe for weekly insights, frameworks, and deep dives.
Stay up-to-date
Never miss an update—every new post is sent directly to your email inbox. For a spam-free, ad-free reading experience, plus community and 1:1 mock interviews, subscribe now.
All PM Interview Questions by CrackPMInterview
𝐂𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐏𝐌 𝐈𝐧𝐭𝐞𝐫𝐯𝐢𝐞𝐰𝐬: 𝟗 𝐄𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥 𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐓𝐲𝐩𝐞𝐬 𝐘𝐨𝐮 𝐌𝐮𝐬𝐭 𝐌𝐚𝐬𝐭𝐞𝐫
𝟏) 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐞𝐬𝐢𝐠𝐧
- What it tests: Your ability to create products from scratch using first principles thinking. READ DEEP DIVE HERE
- Example: “Design an alarm clock for deaf and blind people”
- All Product Design Questions: ACCESS HERE
𝟐) 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐦𝐞𝐧𝐭
- What it tests: How you identify pain points and enhance existing products systematically.
- Example: “How would you improve Instagram Stories?”
- All Product Improvement Questions: ACCESS HERE
𝟑) 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲
- What it tests: Your strategic thinking and ability to set long-term product direction.
- Example: “Should Netflix enter the gaming market?”
- All Product Strategy Questions: ACCESS HERE
𝟒) 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬/𝐑𝐂𝐀
- What it tests: Your data interpretation skills and ability to diagnose product issues.
- Example: “Daily active users dropped 20% last month. Walk me through your investigation process.”
- All RCA Questions: ACCESS HERE
𝟓) 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐌𝐞𝐭𝐫𝐢𝐜𝐬
- What it tests: How you define success and choose the right KPIs to measure product health.
- Example: “What metrics would you track for a food delivery app?”
- All Product Metrics Questions: ACCESS HERE
𝟔) 𝐆𝐮𝐞𝐬𝐭𝐢𝐦𝐚𝐭𝐞
- What it tests: Your structured thinking and ability to size markets using logical assumptions.
- Example: “Estimate daily cost to run YouTube”
- All Product Metrics Questions: ACCESS HERE
𝟕) 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥
- What it tests: Your understanding of technical constraints and ability to communicate with engineering teams.
- Example: “Explain how you’d handle scaling issues for a chat app with 10M users”
- All Product Metrics Questions: ACCESS HERE
𝟖) 𝐆𝐓𝐌 (𝐆𝐨-𝐭𝐨-𝐌𝐚𝐫𝐤𝐞𝐭)
- What it tests: Your ability to launch products successfully and drive adoption.
- Example: “How would you launch a new payment feature for small businesses?”
9) 𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐫𝐚𝐥
- What it tests: Your leadership skills, past experiences, and cultural fit.
- Example: “Tell me about a time you had to influence a team without authority”
